LogoBench Reviews the first impression of the logo change made by VISA.
Visa is the global leader in the digital payments business. This the one name that you will find on every credit or a debit card. Although it is one the biggest brands worldwide and having an absolute global presence, yet they made a mistake by going for a logo redesign. Their earlier logo a simple looking italic bold typography just saying VISA. What was unique about that logo was that the V had a golden fold going towards the left on the top. This gave the loge the unique edge that is lacking in the new logo.
The new logo is like a replica of the old one. It has relatively the same color scheme which is the darker shade of blue. Font size, spacing and letter-forms are absolutely the same. The creator must have tried to keep the visual appeal of the old logo b
ut keeping it this same was not expected. One would suggest that the old logo was better than the new one and if this was the level of creativity then a new logo shouldn’t have been proposed in the first place.